"What's your best advice for posting images on Instagram? "
This question is one that I am constantly asked, whether it be in workshops or at networking events. If there's one thing that I'm proud of, it's that I'm pretty much an open book. I've always tried to be transparent, whether it's as a mother of three, chatting with friends or operating my business.
So, what are my top Instagram tips for growing your brand? Here they are!
Try to keep your Instagram feed uniformed. If you post your pictures as portraits, continue doing that. Or if you use the full square, use the full square for every image. Keep your level of excellence the same. This is probably the hardest for me. Sometimes I post daily, when inspiration is there and everything seems beautiful. In reality, I'm still a wife and a mother, a daughter, a sister and a friend and some days Instagram is the last thing on my mind. Maybe I'll haphazardly pick up my iPhone and shoot something average, just to make sure I post something. Other times, I don't post for weeks at a time. The latter is always the better idea. It's like the old saying, if you have nothing nice to say, don't say anything at all. If you have nothing nice to post, don't post anything at all.
Probably the single most important thing you can make sure you do, especially as part of such a small, creative community, is to give credit where it's due. If you regram an image make sure you tag the original poster. If you work with another creative on a collaborative project, be sure to mention them when you post an image from it. It's the easiest thing to forget, and the quickest way to lose your network.
This may seem rather trivial, but another important aspect in growing your brand on social media, is using good images. This deserves a post of its own but for now one thing I will say is, stay away from artificial light! This means flashes and room lights. Take images in bulk near a window in the morning or the afternoon, make sure you stay out of your own light and don't use the flash. Winning.
Don't pay for followers. Ever. There's no need for it and no good that comes from it. Whilst you think you're increasing your following and providing a successful looking social media presence, you could be harming your brand and your social profile permanently for a few reasons. For one, business owners and PR companies know that what matters is not your numbers but your engagement. When you pay for followers, they don't engage with you and your brand. So when you had 500 followers and got 40 likes at least it was still relative, now you may have 3000 followers but you're still getting 40 likes and the right people know how to see that. So do your authentic followers. Be organic and authentic and it won't take long before your numbers skyrocket.
I hope that helps you a little, and be sure to check out the upcoming workshops we have going on over on the Workshops page. We have some really exciting workshops and retreats coming up in the next few months, including a new Creative Business & Branding workshop as well as a HUGE Food Styling and Photography workshop with the queen of photography Luisa Brimble. Scroll to the bottom of the page to sign up to the newsletter and make sure you're in the know!